Hi! I am Yi. I am a video director 
for lifestyle brands.  

Taiwan / 2012

Role/  Freelance Art Director 

Client / Ling Ling 

Ling-Ling is a restaurant provides freshly made chinese style light meals and tea. Foods are natural and health. The restaurant located at center downtown. Target market is 20-40 years old health-conscious salaryman. 

I applied the owner's portrait as logo design idea to make customers feel a sense of friendliness and hospitality. The choice of color also  evoke feelings of warm and energy.